Boris Burdikin has spent over 25 years transforming brands into industry leaders through design innovation and strategic growth. As a Design Director and Product Designer, Boris’ expertise has consistently propelled global fashion, sportswear, and lifestyle companies to new heights, cementing his reputation as a trusted force in the industry.

Born in Ukraine and bred in New York City, Boris earned degrees in Menswear Design and Fashion Buying & Merchandising from the Fashion Institute of Technology. His career began with transformative roles at Adidas and Puma, where he helped redefine the brands’ identities and drive business expansion.

At Adidas, Boris played a pivotal role in the launch of the first Adidas Originals collections as well as fueling the growth of the Global Basketball category. Working under design industry legend Peter Moore, he collaborated with NBA star Kobe Bryant to create the Kobe Collection, a fashion forward sport-lifestyle collection that blended luxury materials with streetwear aesthetics. The success of this collaboration not only resonated with consumers but also positioned Adidas at the forefront of a growing trend that later influenced the aesthetics for its Y-3 line, driving both cultural relevance and revenue growth.

During his tenure at Puma, Boris designed Sport Lifestyle collections that energized the brand’s resurgence during a critical revival. His work helped redefine Puma’s market position, capturing new audiences and establishing the company as a formidable competitor in both performance and fashion lifestyle.

Transitioning to leadership roles in New York City, Boris became a catalyst for growth at brands such as Pony, Liz Claiborne, Enyce, Phat Fashions, Sean John, and New Era Cap Co. As Design Director at New Era, he elevated the brand by launching premium designer collections and forging successful collaborations with Public School, Kith, Mister Cartoon, and others. These partnerships not only garnered widespread acclaim but also expanded New Era’s footprint in the luxury and streetwear markets.

In 2015, Boris launched BB DESIGN DIRECTION, a creative consultancy dedicated to helping brands unlock their potential through innovative design and market strategy. His work has transformed clients like Sitka Gear and Ghost Golf. At Sitka Gear, Boris developed the EVERYDAY collection, expanding the brand’s appeal beyond hunting into the outdoor lifestyle market. For Ghost Golf, Boris played a pivotal role in developing the apparel category, driving new revenue growth and helping to position the brand as a disruptor in the modern golf industry.

Boris Burdikin’s approach is defined by his ability to connect design excellence with business strategy, delivering measurable growth and lasting success for every brand he touches. Whether revitalizing legacy brands, launching groundbreaking collections, or leading high-impact collaborations, Boris remains a driving force in the world of fashion and design.